Reading and comprehending are two completely different concepts. I consider reading as what we do when we're crammed into a conference room reading the sixtieth slide of a PowerPoint. Filled with words, it's nearly impossible to grasp the information on screen while also listening to the presenter. Comprehending, on the other hand, is what happens when you engage the audience and feed them information through a single source. Motion graphics has proven to change the way information is presented. 
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